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Combining research and experience to ensure your best performances are by design not left to chance.

Performance by Design

My mission is to help players design and implement world class training and tournament strategies so they can perform when it matters most.

Who I am

I’m a performance-driven PGA Golf Coach specialising in strategic planning, self-regulation, training/performance design and team dynamics. I help elite amateurs, tour professionals and high-performance teams achieve long-term success. In 2023, motivated by a desire to understand why players go from good to great, I earned my Masters in Elite Sports Performance from Dublin City University, receiving recognition on the Dean’s Honour List for my research on professional golfers’ performance strategies.

Years working with high performers
1 +
Professional clients on major tours worldwide
1 +
Years of academic study & research
1 +

What I do

Planning & Strategy

After taking the time to fully understand your unique performance environment we will develop a strategic plan. Strategic planning is the process of defining your objectives, outlining your standards, and allocating your resources to optimise performance and achieve competitive success over an extended period.

Training & Performance Design

Using a combination of systems and design thinking we design training and performance plans that address immediate performance demands while staying aligned to your long-term vision. These plans are regularly reviewed and adapted to ensure that performance is intentionally designed, rather than left to chance.

Team Dynamics

Achieving high performance in sports demands a strong support team united by a common vision of success. We will develop a shared mental model of performance within your team ensuring that training and performance decisions are aligned with your short, medium and long-term performance objectives.

Who I work with


DP World Tour

Professional Players

Challenge Tour

Professional Players


Professional Players

Ladies European Tour

Professional Players

Golf Ireland Women's Team

High Performance Team

NUI Maynooth Scholarship Team

High Performance Team

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