I was fortunate enough to attend the Web Summit in The RDS late last year and one of the keynote speakers was Ryder Cup Captain Paul McGinley. I wrote down some of the main points from his speech and I hope you can learn as much from them as I did.
- Paul spoke at length about the use of imagery throughout the week
- First was the role of honour which showed that Europe had won 7 of the 9 cups but the USA had won dramatically more than Europe since the start of the competition. This was to help them stay motivated and deal with being labelled favourites
- He used the image of a rock in the middle of the ocean to help the players prepare for an American onslaught or fight back. They would be strong and ready
- He used the mantra ‘Passion created our past, attitude will determine our future’ Paul felt the attitude had been wrong in 2 of his 3 Ryder Cup appearances
- Finally he used an image of a young Seve with the following quote. It was aimed to represent the ruthlessness needed.
“I look into their eyes, shake their hand, pat their back, and wish them luck, but I am thinking, ‘I am going to bury you’.”
We all know how well the Ryder Cup went for McGinley and Europe. I have no doubt his attention to detail and incredible use of imagery highlighted in the notes above played a large part in it.
All the best,